From my point of view I would say, that this is going to be easier for the consumers, because you can pretty much wear whatever you want, without looking strange. And I always considered that an individual style is more interesting than a copied look.
But there are people/consumers who want and need these kind of guidelines, to feel more secured during their shopping trips and thinking about this seasons (not really existing) forecast I can understand that.
Therefore I decided to try helping my friend and maybe you as the consumers as well, with this tricky topic.
But let me clarify something first: Even if I’m a fashion student and have joined an ‘on-the-job training’ after school, I never learned the profession of a Trend-Researcher. It has been just a little (and very tiny) part of one of our lectures and is the topic of a current project (which seems to be very interesting to me). Therefore I’m just more or less translating what has been said regarding this by the professor, who is leading my project.
The easiest thing you can do is: Just wear what you have worn during last year’s spring/summer season. Cause if you have bought/ worn things in pastels or find things in your wardrobe with some floral print then you are still (let’s call it) up-to-date.
And for those who felt in love with the purple-/ or coral-colored garments, I have good news: They are still trendy colors.
In addition there are also some new designs and developments, of course. Cause companies want to sell new products to make money. Therefore they cannot live with the sureness of consumers, who already have everything they need to be well dressed.
Let’s have a look at the favored colors for the spring/ summer season 2010
– ICE CREAM:
Have you heard of the “Ice-Cream colors”? This is basically what is described as this seasons ( it’s going to last for the whole year) trendy colors!
There is not one single color, to concentrate on. But there is a color-family, which has won the run for the first place: Soft and creamy looking colors like baby-pink, light-blue, pastel-green, syringa & lavender.
And here is a quote from my professor corresponding to this: “Think of words and feelings, which are touching your heart and come to your mind, when you think of a puff. This puff you should have in mind, when you are looking at these colors.”
Okay, I know this sounds stagy, but somehow I was able to understand what she wanted to mediate.
The ‘Hot-Topic’ print of spring/ summer season 2010 – JAPANESE STYLE:
I can imagine what you will think when you are going to hear of the ‘Japanese-Style’. But you don’t have to be afraid. You are not supposed to where the traditional kimono.
I’ve mentioned the floral print before as a still wearable print and this is the addition to that. The special thing about this look is that you have to concentrate on cherry blossoms and orchid inspired prints.
But you can also find the Japanese features in the range of the cuttings. Think of wrapped dresses and loose fitting sleeves.
Still an Evergreen in spring season/summer 2010 – CARDIGAN & USED LOOK:
Who does not love to wear something comfortable? A nice fashionable garment for this comfy look is the cardigan, but it has a new form. The buttons have been deleted and the front section is longer than the back part. And one key item too make the cardigan look more special, is the belt. Just put it on top and create a gathered look. One note must be included: These new cardigans are made to look casual, it’s working as a disadvantage to wear them too narrow!
And how to cover the legs? Just go for your good old washed-out jeans. And you should decide for the slim fitting ones. Because this season is still concentrating on lose fitting tops and long shirts. And we all know that we have to balance somehow that oversized look of the upper part that is covering our body.
Accessories of spring/summer season 2010 – PIMP YOUR STYLE:
Probably you think that the look for this season is going to be a little unspectacular, but we have not included the accessories, yet. And now it’s becoming interesting. In contrast to the pastels we will see on the fabrics, we can now play with lively and flashy bracelets etc., which have an extraordinary shape or neon color.
I think this is a nice overview of current “It-Pieces” and it should be able to create something nice with these explanations.
And now leave the house for some shopping ;)
Copyright of the pictures belong to jolie.de and the cooperating brands. During our project we have worked with the following website, which I like to mention as a research resource.
http://modetrends.suite101.de/article.cfm/modetrends_im_fruehling_2010
http://mystyle.jolie.de/jolie/outfits/14507
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